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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular. Let’s see.

Blogging 287
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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.

SEO 150
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ReachLocal Launches New SEO Offering

socalTECH

ReachLocal''s SEO product includes keyword identification and optimization, content optimization and publishing, social media integration, local search tools, and more. The offering starts at $999 per month for six motnhs, and provides one blog post created per week as part of the content optimization. READ MORE>>.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.

Startup 363
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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301
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SEO and Social Marketing

SoCal Tech Calendar

Monday, February 23, 2009 -- SEO and Social Marketing. We're pleased to have Dustin Luther from 4Realz Consulting, one of the founding fathers of blogging in real estate. Dustin started Rain City Guide, now one of the most respected real estate blogs in the country. How does Social Media optimize Search Engine Results?

SEO 100