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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology. ” F**k.

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. I’m reluctant to put it into writing because people get so passionate about this issue and many disagree. Yesterday I wrote a blog posting on founder vesting (see here ).

Startup 365
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. I talked about that in detail on this post about how to blog as a startup. You’re reading their press releases or blog posts.

Marketing 380
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Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. Well, there are a number of technical reasons for applications suffering performance issues. User experience is suffering and it’s the worst possible time with the product taking off.

Web 200
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. In these kinds of businesses I’m on the record as advising “ Ring the Freakin Cash Register.” ” I highly recommend reading it. Profitability. Valuation. You really need to subtract the final month.

Startup 383
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I wrote the summary notes in this blog post. I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. And did I really just try to drop an SAT word into my blog post?

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” ” My friend Ian Sigelow wrote about this last week and advised people not to take on this kind of job. And one that you get to write. It could be a stepping stone.