Startup Professionals Musings

MARCH 16, 2014

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 102

Marketing Funding Social Media SEM 102

InfoChachkie

JULY 23, 2012

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing. Just be you.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JANUARY 17, 2013

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

MARCH 26, 2010

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Campaign setup and ad copy writing. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90