Startup Professionals Musings

FEBRUARY 20, 2022

A few years ago, I saw a classic primer on the key elements of great online content that I like, in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. They are a shortcut that can put you far ahead of your competition.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

JANUARY 17, 2013

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 16, 2014

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

JANUARY 26, 2014

A couple of years ago, I saw a modern-day primer on the key elements of great online content that I like in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. They are a shortcut that can put you far ahead of your competition.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

DECEMBER 1, 2012

Not too long ago, I saw a modern-day primer on the key elements of great online content in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. They are a shortcut that can put you far ahead of your competition.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 6, 2012

It’s important to stand up to competition and wear your reputation on your sleeve. Accreditations, licenses, and certification – for your business or for individual employees – can set you apart from your competition. Today, marketing is all about immediacy. Make everyone a salesperson.

Startup 94

Startup Outsource Development Sales Social Media 94