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Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately.

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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

I plan to write about it early next year when we’re all through. You probably follow some high-profile entrepreneurs on Instagram and Twitter and see conference pictures of them in Davos, Mexico, Monaco or wherever. There is a difference between a Conference Ho and a successful entrepreneur. You’re not.

Blogging 420
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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who is thinking laterally about how to creatively get extra attention at conferences or trade-shows. In a startup this is a mistake.

Startup 349
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. This is true on all of the major tech blogs. Is Funding a Worthy Announcement?

Startup 355
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The Toxic Nature of Email

Both Sides of the Table

I haven’t written a blog post in a week. And for the last few evenings I decided to get through email rather than blog. It was interesting for me to read Fred Wilson’s email bankruptcy blog post this morning. And when I have time I try to write back. Or I’m at BOD meetings or conferences.

Email 265
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Why Aren’t There More Female Entrepreneurs?

Both Sides of the Table

On my blog I’ve been hesitant to take the topic head on. But last week I noticed a blog post by a woman, Tara Tiger Brown, that asked the question, “ Why Aren’t More Women Commenting on VC Blog Posts? In it she observes that only 3% of the comments on this blog are from women. Back to women.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I am a VC. I hand out money. How differentiated is that?

Marketing 389