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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

Throughout the course of last year I never had more than $8,000 in my account. . Of course I do! If you have a chance to be on court and shooting 3-pointers as the game clock is winding down OF COURSE you still want to be on the court. It didn’t end how he would have liked. But he learned. And he’s young.

Blogging 420
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Understanding How Dilution Affects You at a Startup

Both Sides of the Table

And figuring out how much your equity may be worth over the course of a 5-year stint at a startup is even more complicated. His personal blog with some great example is here. Top image courtesy of Fotolia and the super generous Ryan Born (who of course, was born Ryan ). million or a gain of $1.1 Let us know what you think.

Startup 394
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Want to Know What Marc Andreessen’s Magic on Twitter is? Hint: It’s Not Tweetstorming

Both Sides of the Table

Fred Wilson wrote a Tweetstorm and then did a blog post on the topic. Of course they then added Chris Dixon, Ben Evans and many other great public voices. All of the wisdom he used to drop on the blog was now flowing publicly, in realtime, with almost no editing ability, on Twitter. People come to your blog to engage with you.

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Why Venture Capital is So Much More Compelling Now

Both Sides of the Table

I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now. Of course the concentration of capital in growth firms and the intense competition to fund the best deals leads to some risks. These are most notable in late-stage, D-round, investments.

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Some Thoughts on Twitter as a Micro-Blogging Tool

Both Sides of the Table

1/ Twitter started off positioned as a micro-blogging platform but in the end became more of an RSS reader. 6/ Of course it takes expertise to do a single-threaded Tweetstorm & even people like me had to learn it the hard way. The post Some Thoughts on Twitter as a Micro-Blogging Tool appeared first on Bothsides of the Table.

Blogging 150
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Why Your Marketing Campaign Sucks

Both Sides of the Table

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. ” Of course not. Now of course there’s a lot more that goes into building a brand like the fact that the founders of Luma have long reputations in our industry and people respect them. I am a VC.

Marketing 389