Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Help visitors navigate. Refresh it often. Make it fast.

Web 96

Web FAQ Marketing Technical Review 96

Startup Professionals Musings

OCTOBER 30, 2016

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Help visitors navigate. Refresh it often.

Customer 102

Customer Custom FAQ Technical Review 102

Both Sides of the Table

NOVEMBER 18, 2012

Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting. I didn’t want to disappoint my customers. People seldom understand that when enterprise customers choose your software it isn’t just a purchase order.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

Startup Professionals Musings

APRIL 21, 2013

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Cultivate early customers.

Blogging 104

Blogging Product Startup Writing 104

socalTECH

JUNE 14, 2013

However, DogVacay , the Santa Monica-based startup which offers up an online service to help connect dog owners with people to watch their pets, has a secret weapon -- cute dog and puppy photos. It''s almost always difficult to get people to share information about your startup to the world. Does it work?

Customer 216

Customer Custom Santa Monica Social Media 216

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. The eye is just as important as the mind when it comes to customers.

Customer 93

Customer Custom Marketing Tips 93

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Customer Custom Tips 280

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. It’s not about helping them use our software. Treating customers as true collaborators helps breakdown the Us vs.

Customer 100

Customer Custom Software Review Technical Review 100

socalTECH

DECEMBER 18, 2013

One of the startups looking to help power the "branchless banking revolution" is Los Angeles-based Card.com. Ben Katz: Our customer is basically anyone who trusts their smart phone enough to bank in the cloud. What that means, is that the majority of our customers range from 25 to 55 years old.

Help 262

Help Startup Mobile Southern California 262

Startup Professionals Musings

MARCH 19, 2013

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Help visitors navigate. Refresh it often.

Customer 99

Customer Custom FAQ Technical Review 99

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

Blogging 83

Blogging Email Writing Sites 83

socalTECH

AUGUST 30, 2012

We caught up with Sean to learn more about the acquisition, and how the buy of Cottonseed is one of the things helping the firm break into the closed and protective clothing industry. Every box is custom, and you can update that as much as you want as your kid grows. Working with them, they helped us as the business grew.

Acquisition 167

Acquisition Help Social Media Startup 167

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting.

Blogging 93

Blogging Invest Startup Writing 93

socalTECH

MAY 14, 2013

Los Angeles-based content delivery network provider NetDNA is powering a web performance optimization service for WordPress blog owners this morning. NetDNA said that W3 Total Cache , which develops a plug-in for the popular WordPress web publishing software, is using its MaxCDN services to help its customers with optimizing WordPress sites.

Services 185

Services Blogging Web Sites 185

Both Sides of the Table

SEPTEMBER 30, 2011

It’s important enough that I dedicate a tab on my blog to startup sales & marketing. How do you get access to customers? It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. how can you evaluate a good sales person? how do you know one when you see them?

Software Review 300

Software Review Sales Tips Help 300

Xconomy

MARCH 15, 2019

A global pharmaceutical company based in France has licensed software developed by San Diego digital health startup CureMatch that aims to help cancer doctors customize the combination of drugs they prescribe to patients based on mutations in cancer DNA. The company, which CEO Bob Manning says has raised about $2.5

Customer 76

Customer Custom San Diego Guide 76

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

MARCH 14, 2011

Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Help visitors navigate. Refresh it often.

Technical Review 90

Technical Review Customer Custom FAQ 90

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

MARCH 22, 2012

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Customer 104

Customer Custom Startup Competition 104

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Xconomy

MAY 17, 2018

San Antonio —Cloud computing giant Rackspace has acquired a company that helps other businesses implement and use the Salesforce software. The deal expands Rackspace’s focus on helping companies use software and computing services, including those of previous competitors.

Customer 54

Customer Custom Cloud Computing San Diego 54

socalTECH

FEBRUARY 14, 2014

Los Angeles-based online dog sitting marketplace DogVacay appears to be in growth mode, based on a recent notice the company sent out to its blog. DogVacay operates an online marketplace which helps connects dog owners with vetted dog sitters, offering up reviews of those sitters, tools to keep owners connected with their pets, and more.

Technical Review 191

Technical Review Incubator Blogging Los Angeles 191

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Always end self-help postings with “Did this answer your question?”

Customer 89

Customer Custom Services High Tech 89

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. Maybe this meme will help.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Both Sides of the Table

AUGUST 17, 2014

Just back from vacation and also some work travel and want to get back to blogging so expect a few posts over the next couple weeks. I’ll try to do a future blog post on some of my insights in watching Nanea enter the role and how the founders enabled her success. Company Organization.

Technical Review 315

Technical Review Blogging RSS Organization 315

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152

Company Companies Startup Customer 152

Southern California Edison Blog

JANUARY 15, 2019

The telecommunications industry is under increasing pressure as customers demand high speeds and data transport, as well as implementing big data initiatives for their businesses. To keep up with demands, carriers are investing billions of dollar in infrastructure and service enhancements to help them grow. Expand your coverage.

SoCal 55

SoCal Southern California Help Services 55

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

SoCal CTO

JANUARY 5, 2011

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Startup Professionals Musings

NOVEMBER 15, 2017

Unless you are a true loner, you need someone like-minded but complementary in skills to help you with the startup plans. Almost anyone can handle this without professional help, and the cost is less than $100 in many states. Use social networking and blogging to get your message out. Get some help from them if you need it.

Help 56

Help Startup Social Network Activity 56

Both Sides of the Table

FEBRUARY 17, 2011

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. I think many entrepreneurs under-estimate the benefit that capital early helps in being able to produce product and differentiate yourself in a nascent marketplace.

Help 303

Help Startup Competition Framework 303

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Leverage blog content.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

SEPTEMBER 12, 2013

Reserve the same names on the leading social networks and blogs. In business, “most important” means time to market, customer service, low cost, and beating your competitors. Create intellectual property. Start early by registering your company, and reserving the name as your website domain name. Make marketing and sales a priority.

Tips 102

Tips Help Startup Blogging 102

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. They help create confidence amongst your staff in your future. But succinctly this press places a marker in the ground for your company.

Startup 355

Startup Funding News Press 355