Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Over 600,000 new businesses were created in the last year, or over one per minute of every day. Building a minimum viable product, with customer validation.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.

Services 121

Services Technical Review Social Media Case Study 121

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. So while you get the benefits of recruiting, being on VC radars and customer legitimacy there are also downsides.

Startup 355

Startup Funding News Press 355

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Look forward to the discussion. Love the minis!

Acquisition 170

Acquisition Custom Customer Ideas 170

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

Tech.Co

FEBRUARY 8, 2019

Spotify Acquires Gimlet Media and Anchor. Above all, this news points to a big shift in the podcast industry. Gimlet Media, which has called itself the “HBO of podcasts,” is famed for a number of high-quality podcasts. The news was a long time coming. The news comes with three big benefits for Spotify.

Acquisition 124

Acquisition Media News Platform 124

Startup Professionals Musings

SEPTEMBER 3, 2021

Not so long ago, business leaders operated behind the scenes, and even long-time employees rarely heard from them or saw them in the news. Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost.

Mentor 145

Mentor IBM IBM Social Media 145

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

Blogging 83

Blogging Email Writing Sites 83

Southern California Edison Blog

SEPTEMBER 11, 2017

We have really big news, California! We are relaunching ourselves as SCE Carrier Solutions with a brand new look and website. For us, our new website is the cornerstone of the rebrand as it demonstrates our commitment to serving you, our customers and partners, in a timely and responsive manner.

Customer 45

Customer Custom Southern California Case Study 45

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

MARCH 16, 2014

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

JANUARY 23, 2011

You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. You need somebody who REALLY understands your company, its customers and its competitors. That’s why keeping a personal blog is so great.

Startup 349

Startup Writing Press Blogging 349

Both Sides of the Table

NOVEMBER 29, 2009

He started the call by telling me he had exciting news. He was about to be featured in a major US news magazine as one of their “hot&# picks. A positive news story means NOTHING about the core performance of your business. We plan to continue to use PR as an ongoing part of our customer acquisition strategy.&#.

Venture Capital 291

Venture Capital Press News Startup 291

Startup Professionals Musings

JANUARY 17, 2013

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). You need to take months & years to build relationships with journalists.

Press 319

Press Startup Writing Training 319

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Custom 85

Custom Customer Marketing SEO 85

socalTECH

DECEMBER 10, 2010

It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Custom Insurance Programs for Technology Companies. PRTechConnect (www.prtechconnect.com)  You've Got News, Now Get Heard. to San Diego. audience, please contact us to.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

JULY 7, 2019

To me, that means treating your career more like a business than a job – with a continual and global focus on keeping up with competition, finding customers, preparing for changes ahead, and taking responsibility for your own finances. The simple answer is that we all have to start thinking like entrepreneurs, rather than entitled employees.

Artificial Inteligence 96

Artificial Inteligence Startup Social Media Training 96

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Tech news keeps proclaiming “phone calls are dead,” which is useful except that the data suggests the exact opposite. Calls are changing but not dying.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

JANUARY 18, 2015

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a recent book, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Continue to learn and grow.

Social Media 104

Social Media Ideas Media Writing 104

Startup Professionals Musings

MAY 18, 2011

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Startup 94

Startup News Sites RSS 94

Startup Professionals Musings

MAY 4, 2016

Over 500,000 new businesses were created last year, or about one per minute of every day. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Building a minimum viable product, with customer validation.

Startup 61

Startup Social Media News Tool 61

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. Public relations helps you attract future sales opportunities.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. Public relations helps you attract future sales opportunities.

Organization 100

Organization Social Media Competition News 100

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

OCTOBER 26, 2013

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a new book, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Continue to learn and grow.

Social Media 92

Social Media Ideas Media Writing 92

Startup Professionals Musings

FEBRUARY 6, 2016

If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

Social Media 63

Social Media Ideas Media Writing 63

Both Sides of the Table

SEPTEMBER 13, 2009

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. We instructed customers about how eCommerce was going to change their future. Mistakes we made? Listen to their feedback.

Startup 310

Startup Venture Capital Press Journal 310

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. in Computer Science.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Eric Greenspan

NOVEMBER 1, 2009

I think what I have to share on the Twitterverse is interesting enough, but I still need to establish the key relationships with top Bloggers, Twitterers, and other social media pros. Also, as you know, I launched my blog along with the rest of my team. You can read their blogs on my links. Yesterday was Halloween.

Technical Review 100

Technical Review Santa Barbara Blogging Yammer 100

Eric Greenspan

NOVEMBER 1, 2009

I think what I have to share on the Twitterverse is interesting enough, but I still need to establish the key relationships with top Bloggers, Twitterers, and other social media pros. Also, as you know, I launched my blog along with the rest of my team. You can read their blogs on my links. Yesterday was Halloween.

Technical Review 100

Technical Review Santa Barbara Blogging Yammer 100

Eric Greenspan

OCTOBER 29, 2009

It’s a fun company, but customer acquisition is the biggest challenge we face. We have 34,000 customers already, but we need more more more. Our Tech News radio show on both CBS and ABC radio networks are going great. Met a guy you might know named Lewis Howes, who sat on a social media panel and gave some great info.

Blogging 100

Blogging Email Yammer Doc 100