Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Tags: entrepreneurs startups. Both have the same end goal of getting people to your website.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 16, 2014

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Marty Zwilling.

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. That’s fine if entrepreneurs are your target market.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 95

Marketing Startup SEM Blogging 95

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 90

Marketing Startup SEM Blogging 90

Tech Zulu Event

APRIL 24, 2013

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Richie is also an entrepreneur, connector and Investor. Additionally, they leveraged OEM partners to co-market it through free trails and optimized the landing pages to download the app or to become a Hulu Plus member.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

FEBRUARY 27, 2010

Initiate a business blog. Be sure the blog is on a sub-domain or sub-directory of the main website. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Tags: entrepreneur seo internet dead zone static website. Make sure you have no dead links. Marty Zwilling.

SEO 48

SEO HTML Search Engine Optimization Web 48

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. He is also the author of an award-winning entrepreneurial blog infoChachkie.com. Copyright © 2007-9 by J.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

OCTOBER 13, 2009

Surely a savvy, modern-day entrepreneur can utilize online tools to leverage young peoples’ collective energy and fervor. . Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles!

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222