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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” that they probably read the main tech blogs. The start of this series was, Should Your Startup Announce Funding ?

Blogging 309
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HipGeo Launches Updated iPhone Travel Blogging App

socalTECH

The company said the redesign came after finding that users were interested in using its tools to create blog-like travel and trip journals, rather than the original, animated slideshows the tool provided.

Blogging 154
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Citizen Journalism

SoCal Tech Calendar

Monday, July 13, 2009 -- SMCLA: Citizen Journalism: Social Media's Effect on How News is Reported and Consumed. More and more people are turning to social media as the first place they look for breaking news.

Journal 100
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363
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How to use PR Firms at Startups

Both Sides of the Table

And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. The ability to get inches in major journals (NY Times, WSJ, The Economist) as well as your industry trade journals and tech blogs in invaluable. That’s why keeping a personal blog is so great.

Startup 349
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If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

I had outlined a blog post in support of their efforts and was ready to publish it. The story ran in the print edition of a major news journal. There were no follow-on articles in the tech press or even other online mass media journals. Had we written the blog post the storm clouds would have gathered for longer.

Press 336
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eHow Launches New Women's Channel

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That list includes such women as Kara Swisher, the well known Wall Street Journal journalist--who ironically has been one of Demand Media's bigger critics--Olympic snowboarder Gretchen Bleiler; Yin Yin Wu of "Startup School", and many others.

eHow 196