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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” ” If your company was featured there (in the early days of what people called Web 2.0) Perception = reality.

Blogging 309
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Citizen Journalism

SoCal Tech Calendar

Monday, July 13, 2009 -- SMCLA: Citizen Journalism: Social Media's Effect on How News is Reported and Consumed. More and more people are turning to social media as the first place they look for breaking news.

Journal 100
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

This was the first in her string of web properties. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers.

Startup 363
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If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

We showed the journalist exact examples across 5 or 6 of the most popular web properties on the Internet. I had outlined a blog post in support of their efforts and was ready to publish it. The story ran in the print edition of a major news journal. Had we written the blog post the storm clouds would have gathered for longer.

Press 336
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Web 3.0 Brings a New Wave of Startup Opportunities

Startup Professionals Musings

This is the current dream of Tim Berners-Lee , the man who invented the (first) World Wide Web. He calls his dream ‘Web 3.0’ or the ‘Semantic Web,’ meaning it understands user context. He and many other experts believe that the Web 3.0 As you search the Web, the browser records your interests in your local storage.

Web 92
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You’re reading their press releases or blog posts.

Marketing 380
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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

socalTECH

Each of the top 25 newspapers in the United States declined in circulation in the first quarter of 2009, except for The Wall Street Journal, which had a gain of.06 06 percent. As a result, new media, and public relations in specific, is more alive with potential than ever in its history.