Blogging Marketing Media Webinar 
Eric Greenspan
JUNE 8, 2010
People often ask me why we’ve built an extensive Media division to support our computer repair company, Make It Work. Make It Work (MEDIA) is not just a radio show! It’s a media bomb…which includes: a 2-hour terrestrial radio show complete with iTunes podcasts.
Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.
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Eric Greenspan
MAY 25, 2010
What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We post content from our show on blogs including show notes and tips and tricks. We post podcasts immediately on the blog, websites and iTunes.
Startup Professionals Musings
MARCH 16, 2014
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.
Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. But don’t stop there.
Startup Professionals Musings
JANUARY 17, 2013
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.
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