Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

MARCH 16, 2014

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. With these, your business presence can look big and credible even when you are small.

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

JANUARY 17, 2013

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. With these, your business presence can look big and credible even when you are small.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. With these, your business presence can look big and credible even when you are small.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast. I talked about that in detail on this post about how to blog as a startup.

Marketing 380

Marketing Startup Press Technical Advisors 380