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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” that they probably read the main tech blogs. It is every journalists starting point for researching a story.

Blogging 309
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BUZZMEDIA Ties For Brand, Influence Research

socalTECH

Los Angeles-based content publisher BUZZMEDIA said this morning that it has tied with a research firm, to help mine its network of properties to help brands understand influencers and consumers. BUZZMEDIA operates an extensive network of music, celebrity, and other blogs and content sites. READ MORE>>.

Research 168
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Social Media for Service Professionals

SoCal CTO

Value of Blogging I started the presentation talking about the value of blogging. Tom Peters No single thing in the last 15 years professionally has been more important in my life than blogging. But from a value perspective, it really comes down to the numbers I showed for my eLearning Technology blog. This is that post.

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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. I find this so inauthentic.

Startup 349
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Worst Networking Call Ever

InfoChachkie

A Little Research Goes a Long Way. If he had spent any time reading my blog, he would have understood that I am not a fan of consultants , especially at startups. Research? – I do not expect everyone I speak with to be a fan of my humble blog. If you haven't already subscribed yet, subscribe now for.

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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. This is true on all of the major tech blogs. So your goal should be a steady stream of news across many different news outlets and your own blog.

Startup 355
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Tim encouraged us to set up a blog and start talking openly about what we were doing as a company and inviting comments. But I had been reading Munjal Shah’s blog about his experiences at Riya (later renamed Like.com) and this openess had an appeal to me. This was 2006 and we were now working on our second company.