Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

APRIL 16, 2011

Web sites that haven’t been updated in the last couple of years can’t possibly be alive. These days, the best way to provide fresh content is to attach your blog to the website, and add new entries at least a couple of times a month. Contact related web sites that are well known, to request reciprocal links. Web page title tags.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

FEBRUARY 27, 2010

The page Title tag is predominantly displayed in search engine results as the first line of the result and is normally the link to your web page. These are HTML tags needed per page, which contain one or two sentences, and keywords and phrases, that briefly explain to the search engine what the web page is about. Reduce page load time.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

MARCH 26, 2010

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Another alternative was added a couple of years ago to mitigate the problem of people clicking just to get paid (click fraud). The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90