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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. Success begets success.

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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

I was an early user of Quora and like all new technologies they take a bit of playing with them for a while, discussing them with others and reflecting on them to let them sink in. Take AVC.com, the blog by Fred Wilson. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Today awe.sm The other major pilot customer was.

Marketing 307
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. How many adds came through organic SEO? SEO is seldom “free.”. The biggest limitation we tech consumers have is our time. How many through affiliate deals? In 6 months?

Metrics 346
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.

Marketing 379
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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Consistently review and respond to relevant online feedback. Reach out to friends and supporters for positive mentions.

Product 127
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Top 30 Startup Posts in June 2010

SoCal CTO

10 Ways To Be Your Own Boss - A VC : Venture Capital and Technology , June 18, 2010 The folks at Behance and Cool Hunting asked me to talk at their 99% Conference a couple months ago. " 8 Questions to Ask When Interviewing at a Startup - Instigator Blog , June 18, 2010 Job interviews are meant to be conversations. Productivity.

Startup 175