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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Demand generation revenue performance.

Metrics 102
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8 Ways Entrepreneurs Keep Ahead Of Business Change

Startup Professionals Musings

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Everyone and every company needs to continually learn from their experience and adapt to a changing world to thrive. “If Ignore the voices of dissent again.

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8 Entrepreneur Attributes Proven To Attract Investors

Startup Professionals Musings

As an angel investor in early-stage startups, I’ve long noticed my peers apparent bias toward the strength and character of the founding entrepreneurs, often overriding a strong solution to a painful problem with a big opportunity. Find and enjoy the company of one or more mentors.

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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. I found some eye-opening insights in the classic book, “ Rocket: Eight Lessons to Secure Infinite Growth ,” by The Boston Consulting Group.

Company 152
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5 Personal Motivation Mindsets Of Born Entrepreneurs

Startup Professionals Musings

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned.

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8 People And Process Talents Every Entrepreneur Needs

Startup Professionals Musings

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. His focus is on sales, but I see the same skills needed for entrepreneurs. Building a company and selling are all about gaining commitments.

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Entrepreneur Leadership Today Demands A Human Focus

Startup Professionals Musings

Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. Successful entrepreneurs today must practice human-centered leadership to compete and win. Effective entrepreneur leaders focus on getting people needs satisfied early.

Demand 92