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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

One of the most influential books of my career is The Innovator’s Dilemma by Clay Christensen. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. I haven’t read it.

Startup 376
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Simply write a great book?

Marketing 379
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Ric Dragon, an expert in online marketing, in his classic book. Marty Zwilling.

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6 Tips To Avoid Being Blindsided By A New Competitor

Startup Professionals Musings

I remember the classic book, “ The Three-Box Solution: A Strategy for Leading Innovation ,” by Vijay Govindarajan, one of the world’s leading experts on strategy and innovation. A business that relies on static skill replacement is falling behind, and ripe for the next competitive crisis.

Tips 160
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Clues: How to think like a growth CEO

Berkonomics

Authors Jeanne Liedtka and Tim Oglivie have created a framework for creation of a new product or service – one worth spending at least a cycle of time for review. From their book, “Designing for Growth,” they iterate a four-question matrix, each with steps for creation through launch. We’ll use this loosely to frame our process.

Design 156
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Let’s set up a framework. it is also the title of a fabulous book from Internet 1.0 A Framework to Guide You: So putting it all together, you should always be mindful of your personal circumstances and market conditions. Turns out like most things there are no simple answers. Here’s overall what you need to know.

Startup 383
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Timing and why we’re all VCs

TechCrunch LA

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Pro tip: take on the mantle of book editor for a major tech publication, and the publishers will mail you books for free. And so we get book ordering problems and expensive lunches and weirdly angry LPs.