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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Ric Dragon, an expert in online marketing, in his classic book. Marty Zwilling.

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6 Tactics To Propel Innovation Before The Next Crisis

Startup Professionals Musings

I remember the classic book, “ The Three-Box Solution: A Strategy for Leading Innovation ,” by Vijay Govindarajan, one of the world’s leading experts on strategy and innovation. A business that relies on static skill replacement is falling behind, and ripe for the next competitive crisis.

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Clues: How to think like a growth CEO

Berkonomics

Authors Jeanne Liedtka and Tim Oglivie have created a framework for creation of a new product or service – one worth spending at least a cycle of time for review. From their book, “Designing for Growth,” they iterate a four-question matrix, each with steps for creation through launch. We’ll use this loosely to frame our process.

Design 156
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6 Tips To Avoid Being Blindsided By A New Competitor

Startup Professionals Musings

I remember the classic book, “ The Three-Box Solution: A Strategy for Leading Innovation ,” by Vijay Govindarajan, one of the world’s leading experts on strategy and innovation. A business that relies on static skill replacement is falling behind, and ripe for the next competitive crisis.

Tips 160
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5 Tactics To Help You Make Good Decisions In Business

Startup Professionals Musings

I always struggle with coaching along these lines, so I was pleased to see some excellent guidance on tactics in making decisions in a new book, “ The Leap To Leader ,” by Adam Bryant. Avoid being misled by flawed decision frameworks. Find any way you can to shift the framework.

Help 94
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S.

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Looking At Startups By The Rules Of Natural Selection

Startup Professionals Musings

Jamie Gerdsen, in his classic book of lessons on business change, creatively titled “ Squirrels, Boats, and Thoroughbreds ,” aims first at existing businesses, but I believe that most of his points, like his laws of the jungle, can be rewritten for startups, as follows: If you want to eat. If you want to be feared.

Startup 112