Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Simply write a great book?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. .” So Ethan went to work as a product manager at Google Video. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

InfoChachkie

JULY 23, 2012

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. The video was produced as a means of marketing Brad and Jason’s book, Venture Deals , yet the wide coverage it received resulted in significant promotion of the firm, its partners, and the book. “We Just be you.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. On our site, you can book air, hotels, and rental car.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Above all, don’t forget to observe your competition and their social media activity.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T.

Marketing 114

Marketing Invest Social Media SEM 114