Remove Book Remove Customer Remove Email Remove Study
article thumbnail

A good case study is worth many paid ads.

Berkonomics

Dave’s book: Positioning. Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more.

article thumbnail

6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. “Big

Startup 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Aspects Of Team Well-Being Drive Business Results

Startup Professionals Musings

Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Other studies have shown a return of up to 400 percent for this approach.

article thumbnail

8 Organizational Cultures Boost Output And Cut Costs

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

article thumbnail

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC.

article thumbnail

5 Keys To Spending Your Time On The Right Work Items

Startup Professionals Musings

For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. In an eye-opening Franklin Covey study, respondents indicated that 40 percent of their time was being spent on things that were not important to them or their companies. That’s productivity.

Framework 153
article thumbnail

7 Essential Steps From A Lone Entrepreneur To Success

Startup Professionals Musings

You need to have business relationships with team members, investors, customers, and a myriad of other support people. What these people need is more relationships, not more experts, more blogs, or more books. Face time is critical, even with the current rage on social networks, phone texting, and email.