Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Both Sides of the Table

AUGUST 29, 2012

By not forcing the publisher to go through a Gaikai portal where they tried to control customers, they engendered trust from the publishers. We spent a bunch of time in the video talking about “disruption” as described by Clay Christensen in his seminal book, “The Innovator’s Dilemman” which I profiled here.

Rustic Canyon 279

Rustic Canyon Venture Capital Southern California Userplane 279

Berkonomics

DECEMBER 29, 2022

Authors Jeanne Liedtka and Tim Oglivie have created a framework for creation of a new product or service – one worth spending at least a cycle of time for review. From their book, “Designing for Growth,” they iterate a four-question matrix, each with steps for creation through launch. We’ll use this loosely to frame our process.

Design 156

Design Framework Ideas Customer 156

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. it is also the title of a fabulous book from Internet 1.0 You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). Turns out like most things there are no simple answers. Gross Burn vs. Net Burn.

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

NOVEMBER 21, 2020

I remember a classic book, “ The Purpose Effect ,” by renowned author Dan Pontefract, that provides a good framework and background or doing just that. The challenge of every business is to create a win-win relationship between business owners, partners, team members, customers, and the community at large.

Tips 174

Tips Framework Custom Customer 174

socalTECH

SEPTEMBER 3, 2019

We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. What's the new book about? Amos Schwartzfarb: The book is called Sell More Faster, the Ultimate Sales Playbook For Startups. That was four years ago.

Sales 113

Sales Startup Custom Development Framework 113

Startup Professionals Musings

MAY 23, 2021

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. A few years ago, I first saw an interesting step in that direction via the classic book “ Entrepreneurial DNA ,” by Joe Abraham , with his assessment web site. External forces (competitors and customers).

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Both Sides of the Table

DECEMBER 19, 2011

Social media will be pervasive in the enterprise and is primarily driving by customer interactions. When asked what their objectives are they cite some form of “improving customer communications” by a long margin. We had to develop whole frameworks of “middleware” to deal with this problem.

Web 355

Web HTML Mobile Social Network 355

Startup Professionals Musings

APRIL 7, 2021

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials.

Tips 161

Tips Startup Social Media News 161

Berkonomics

DECEMBER 15, 2016

Authors Jeanne Liedtka and Tim Oglivie have created a framework for creation of a new product or service – one worth spending at least a cycle of time for review. From their book, “Designing for Growth,” they iterate a four question matrix, each with steps for creation through launch. We’ll use this loosely to frame our process.

Design 120

Design Framework Ideas Customer 120

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

APRIL 4, 2020

But we all know that these are not solutions by themselves, but require integration into an innovative framework to solve real customer problems. Here are some keys to that mindset that I have seen working for successful entrepreneurs: Think customer-centric rather than technology-centric. Be forever curious and optimistic.

Startup 134

Startup Artificial Inteligence Ideas Entrepreneur 134

Startup Professionals Musings

SEPTEMBER 29, 2022

For example, just think of the data generated and captured for every online customer purchase transaction on the Internet. I was happy to see some practical guidance on this issue in a new book, “ Thriving on Overload ,” by Ross Dawson. I suggest visual frameworks you can create today. Deep-diving is a state of total immersion.

Framework 119

Framework Artificial Inteligence Social Media Media 119

Startup Professionals Musings

JULY 17, 2021

For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. For insight, I recommend the details provided in the classic book “ The 5 Choices: The Path to Extraordinary Productivity, ” by Kory Kogon, Adam Merrill, and Leena Rinne. That’s productivity.

Framework 153

Framework Product Entrepreneur Social Media 153

Startup Professionals Musings

MARCH 25, 2021

I have my own views on what it takes to be an effective leader at the top, based on many years as an executive in large companies as well as small, but I was impressed with the solid points in a new book, “ The CEO Test ,” by Adam Bryant and Kevin Sharer. Really listen for danger signals and bad news.

News 136

News Framework Demand Study 136

Startup Professionals Musings

MAY 11, 2022

The hard part is providing the leadership required to align and motivate all the constituents and players – from engineers, to investors, vendors, and ultimately customers. Existing business frameworks are the recipes, and great entrepreneurs creatively use new tools and strategies to hone these frameworks, just like a master chef.

Coach 114

Coach Framework Entrepreneur Tool 114

SoCal CTO

JULY 23, 2012

What existing systems will we leverage, what programming languages, software development methodologies, web application frameworks, revision control systems, etc.? This can take the form of a local university, online courses, going through relevant books, etc. Make sure you are continuously looking at the business and customers.

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231

Startup Professionals Musings

JANUARY 3, 2015

The hard part is providing the leadership required to align and motivate all the constituents and players – from engineers, to investors, vendors, and ultimately customers. Existing business frameworks are the recipes, and great entrepreneurs creatively use new tools and strategies to hone these frameworks, just like a master chef.

Product 103

Product Coach Framework Entrepreneur 103

Startup Professionals Musings

AUGUST 23, 2013

The hard part is providing the leadership required to align and motivate all the constituents and players – from engineers, to investors, vendors, and ultimately customers. Existing business frameworks are the recipes, and great entrepreneurs creatively use new tools and strategies to hone these frameworks, just like a master chef.

Entrepreneur 101

Entrepreneur Coach Framework Tool 101

Startup Professionals Musings

APRIL 24, 2022

Jamie Gerdsen, in his classic book of lessons on business change, creatively titled “ Squirrels, Boats, and Thoroughbreds ,” aims first at existing businesses, but I believe that most of his points, like his laws of the jungle, can be rewritten for startups, as follows: If you want to eat. Money is no substitute for these other treasures.

Startup 112

Startup News Framework Outsource 112

Startup Professionals Musings

AUGUST 17, 2019

The hard part is providing the leadership required to align and motivate all the constituents and players – from engineers, to investors, vendors, and ultimately customers. Existing business frameworks are the recipes, and great entrepreneurs creatively use new tools and strategies to hone these frameworks, just like a master chef.

Coach 96

Coach Framework Entrepreneur Tool 96

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JULY 24, 2012

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. The details of this role are outlined in a new book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Startup Professionals Musings

AUGUST 14, 2023

I remember a classic book, “ The Purpose Effect ,” by renowned author Dan Pontefract, that provides a good framework and background or doing just that. The challenge of every business is to create a win-win relationship between business owners, partners, team members, customers, and the community at large.

Framework 95

Framework Custom Customer Tips 95

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 20, 2022

A design mindset is not product-focused - it’s solution focused and action oriented towards creating better customer experiences and value. Yet I believe the role and requirements continue to evolve, as detailed in the book, “ Innovation by Design ,” by Thomas Lockwood and Edgar Papke, based on their studies.

Design 106

Design Coach Ideas Organization 106

Startup Professionals Musings

NOVEMBER 16, 2014

Jamie Gerdsen, in his book of lessons on business change, creatively titled “ Squirrels, Boats, and Thoroughbreds ,” aims first at existing businesses, but I believe that most of his points, like his laws of the jungle, can be rewritten for startups, as follows: If you want to eat. Money is no substitute for these other treasures.

Entrepreneur 105

Entrepreneur Startup News Framework 105

Startup Professionals Musings

AUGUST 21, 2013

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. My perspective on this role is outlined in the book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky.

Startup 94

Startup Social Media Entrepreneur Framework 94

Startup Professionals Musings

JANUARY 21, 2022

I was impressed by a recent book, “ The Leadership Star ,” by Brian Hartzer, an experienced business executive, offering a concise leadership framework that I believe embodies the key attributes that I recommend. You must take the initiative to talk to customers, suppliers, other employees, and understand the process.

Framework 127

Framework Organization IBM IBM 127

Startup Professionals Musings

JANUARY 2, 2015

For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. For insight, I recommend the details provided in a new book “ The 5 Choices: The Path to Extraordinary Productivity, ” by Kory Kogon, Adam Merrill, and Leena Rinne. That’s productivity.

Product 111

Product Entrepreneur Framework Social Media 111

Startup Professionals Musings

JUNE 5, 2013

Jamie Gerdsen, in his book of lessons on business change, creatively titled “ Squirrels, Boats, and Thoroughbreds ,” aims first at existing businesses, but I believe that most of his points, like his laws of the jungle, can be rewritten for startups, as follows: If you want to eat. Money is no substitute for these other treasures.

Startup 99

Startup Competition News Framework 99

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Ric Dragon, an expert in online marketing, in his classic book. Pick the ones that fit your desired outcome.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

NOVEMBER 13, 2019

A design mindset is not product-focused - it’s solution focused and action oriented towards creating better customer experiences and value. Yet I believe the role and requirements continue to evolve, as detailed in the classic book, “ Innovation by Design ,” by Thomas Lockwood and Edgar Papke, based on their studies.

Design 97

Design Coach Ideas Organization 97