Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. The idea of “going deep” with customers has always shaped how I think. I found myself in violent agreement with Fred’s blog post(s).

Startup 401

Startup Custom Customer Technical Review 401

InfoChachkie

SEPTEMBER 15, 2011

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. You can be customer-focused or competitor-focused.

Tips 279

Tips Startup Framework Custom 279

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Both Sides of the Table

NOVEMBER 27, 2011

And make sure to pick up a copy of his book. 22:53 Eric’s book: The Lean Startup. 48:30 Vanity metrics. 52:00 Actionable metrics. 57: 00 How do you rectify company mission and customer demand. There are many in this episode. 20:42 Looking for the “Up and to the Right” charts. 31:10 Mozy Pro Ad.

Social Media 301

Social Media Startup Metrics Media 301

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Lead management performance.

Metrics 101

Metrics Marketing Demand Paramount 101

Berkonomics

AUGUST 7, 2014

Berkonomics books available at www.berkus.com. Interview potential customers, hold focus groups, meet with existing customers. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. Hire consultants.

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. That’s where the money is.

Social Media 127

Social Media Media Metrics Satisfaction 127

Both Sides of the Table

DECEMBER 27, 2011

If you had huge customer growth but just didn’t focus on revenue that’s a different story. So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of ” Harsh, but reality.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

NOVEMBER 15, 2019

For a hands-on guide in developing data-driven people strategies, I found some practical techniques in the classic book, “ The Data Driven Leader ,” by Jenny Dearborn and David Swanson. It’s the same for customers and products, where analytics have long proven their value. Use data analysis and metrics to measure for results.

Metrics 98

Metrics Tool Statistics Entrepreneur 98

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Here are four basics that always apply: Customer retention is priority number one.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in the new book “ Summit ,” by F. Shoot for the customers’ hearts.

Customer 98

Customer Custom .Net Competition 98

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a recent book “ Summit ,” by F. Shoot for the customers’ hearts.

Customer 100

Customer Custom .Net Competition 100

Berkonomics

JULY 27, 2023

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. and great, relevant metrics? Email readers, continue here…] Metrics should be created by you and your managers to measure near real time progress of your enterprise. The post Go ahead!

Metrics 156

Metrics Screening Email Customer 156

InfoChachkie

NOVEMBER 5, 2012

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Custom 271

Startup Professionals Musings

DECEMBER 31, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Startup Pricing 90

Berkonomics

JANUARY 30, 2014

So why do so many business-book authors stress the opposite behavior? What happens to careful planning, sure-fire metrics, quality test scenarios, market research, a good business plan – all in place before pulling the trigger of a new opportunity. It seemed an ideal way to describe a scrappy, entrepreneurial activity.

Artificial Inteligence 189

Artificial Inteligence Startup Metrics Ideas 189

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Lead management performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

FEBRUARY 11, 2011

You can’t succeed in your new startup if you can’t win customers, and the new Internet-empowered customers are tough. I agree with the premise in a new book by the widely respected expert on business growth, Robert H. I agree with the premise in a new book by the widely respected expert on business growth, Robert H.

Customer 88

Customer Custom Competition Metrics 88

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

JUNE 21, 2013

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience continues to decline. You have to start with hiring only people who are willing and able to make serious customer service happen.

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

APRIL 10, 2012

You can’t succeed in your new startup if you can’t win customers, and the new Internet-empowered customers are tough. I agree with the premise in a recent book by the widely respected expert on business growth, Robert H. I agree with the premise in a recent book by the widely respected expert on business growth, Robert H.

Customer 93

Customer Custom Startup Competition 93

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Customer 96

Customer Custom Search Engine Optimization Summary 96

socalTECH

SEPTEMBER 20, 2010

Eric is also author of the book The PayPal Wars: Battles With Ebay, the Media, the Mafia, And the Rest of Planet Earth , where he documented that experience. For investors, it gives them a dash board of key metrics, and ensures those investors stay in the loop. I wrote the book because I thought the story needed to be told.

Southern California 243

Southern California Entrepreneur Software Review Yammer 243

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. That’s where the money is.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a more recent book “ Summit ,” by F. Entrepreneur of the Year” finalist.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Less is more.

Startup 144

Startup Social Media Metrics Custom 144

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 25, 2020

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Set milestones and meet them.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. Then always measure customer results, not work.

Startup 161

Startup Resource Training Entrepreneur 161

Berkonomics

NOVEMBER 6, 2014

While we are revisiting the issues raised by my (newly revised) book, Extending the Runway , we should examine the challenges to a CEO in making use of enterprise time, one of its most valuable and often misused assets. Extending the Runway book available at www.berkus.com.

Resource 176

Resource Outsource Development Metrics Customer 176

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Custom 57

SoCal CTO

JULY 23, 2012

What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? This can take the form of a local university, online courses, going through relevant books, etc. Make sure you are continuously looking at the business and customers. Where and how will we host the systems?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231