Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?

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Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

NOVEMBER 15, 2019

For a hands-on guide in developing data-driven people strategies, I found some practical techniques in the classic book, “ The Data Driven Leader ,” by Jenny Dearborn and David Swanson. It’s the same for customers and products, where analytics have long proven their value. Use data analysis and metrics to measure for results.

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Metrics Tool Statistics Entrepreneur 98

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

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Customer Custom Product Metrics 85

Berkonomics

SEPTEMBER 14, 2011

Announcing EIGHT new mini-books and eBooks by Master Entrepreneur, Dave Berkus , just released by The Berkus Press. Covering important business growth subjects, these books are a must-have for you and your associates. Individual books from The Berkus Press by clicking HERE. Creating metrics. PDF digital downloads at $2.99

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eBook Press Metrics Startup 168

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Lead management performance.

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Metrics Demand Marketing Paramount 57

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

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Metrics Funding Startup Customer 57

Startup Professionals Musings

APRIL 26, 2012

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

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Social Media Metrics Media Startup 98

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Lead management performance.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

APRIL 21, 2023

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Set milestones and meet them.

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Coach Metrics Competition Ideas 137

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

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Marketing Framework Social Media Media 127

Berkonomics

JANUARY 13, 2010

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Metrics should be created by you and your managers to measure near real time progress for your enterprise. Positioning.

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Metrics Screening Email Customer 159

Startup Professionals Musings

AUGUST 23, 2023

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira. Assess your measurements for trustworthiness.

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Metrics Demand Statistics Sample 81

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. That’s where the money is.

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Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Less is more.

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Startup Social Media Metrics Customer 144

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

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Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a more recent book “ Summit ,” by F. Entrepreneur of the Year” finalist.

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Customer Custom Product Marketing 85

Berkonomics

SEPTEMBER 1, 2022

Robert Greenleaf may have been the first to resurrect the concept in his book published in 1970. Elon Musk, who obsesses with metrics and constantly asks for employees to feed him their concerns but makes bold moves on his own. First, what is “servant leadership?”. It’s a term rooted in ancient philosophy.

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Satisfaction Metrics Resource Email 156

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

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Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

OCTOBER 22, 2022

By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value. Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” Recognize that customers care about the whole experience.

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Metrics Startup Organization Demand 102

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a recent book “ Summit ,” by F. Shoot for the customers’ hearts.

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Customer Custom .Net Competition 100

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. This gives rise to the personalization and customization that we all want. Data enable: use metrics and measurements. Big data is mining the storage for knowledge.

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Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Here are four basics that always apply: Customer retention is priority number one.

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Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

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Startup Training Customer Custom 154

Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in the new book “ Summit ,” by F. Shoot for the customers’ hearts.

Customer 98

Customer Custom .Net Competition 98

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

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Social Media Framework Media Metrics 135

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. Then always measure customer results, not work.

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Startup Resource Training Entrepreneur 161

Startup Professionals Musings

JULY 25, 2020

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Set milestones and meet them.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Lead management performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

NOVEMBER 21, 2021

This topic was well addressed in the classic book, “ The Invisible Advantage: How to Create a Culture of Innovation ,” by Soren Kaplan, who lays out the key steps to assess, disrupt, and reshape the existing culture of a company to get more innovation. Frame the way you want to change the world, and make it about the customer.

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Develop Development Startup Metrics 135

Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Even good decisions today will require adjustments as the environment or customers change.

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Marketing Metrics Demand Statistics 119

Startup Professionals Musings

MAY 30, 2022

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. Optimize the total customer experience. The skills required are complementary, but not the same.

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Sales Metrics Guide Startup 147

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers. by Steven D.

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Social Media Metrics Customer Custom 128

Startup Professionals Musings

OCTOBER 31, 2022

If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni. I find many technologists fit well into this category, but most of them are frustrated by required interfacing to real customers, managing business finances, and marketing.

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Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

OCTOBER 13, 2021

I found these maladies summarized well in a new book, “ Radical Product Thinking ,” by entrepreneur Radhika Dutt. For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints.

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Metrics Product Yahoo Examples 133

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

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Marketing Customer Custom Outsource Development 133

Berkonomics

AUGUST 7, 2014

Berkonomics books available at www.berkus.com. Interview potential customers, hold focus groups, meet with existing customers. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. Hire consultants.

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Marketing Metrics Education Resource 176