Book Customer Technical Review 
Both Sides of the Table
DECEMBER 7, 2014
I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.
Both Sides of the Table
JULY 26, 2010
Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.
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Startup Professionals Musings
MAY 25, 2022
You need to do the due diligence to make that decision before you sign away your equity. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors. The same benefits also apply to a joint venture.
Both Sides of the Table
JULY 9, 2013
This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. You know exactly when you want to sell to this customer and presumably it’s this quarter! Which customers to target: Elephants, Deer or Rabbits ? Unique Selling Proposition.
SoCal CTO
DECEMBER 19, 2012
He is not a technical person, but is somewhat web savvy. It's the same as when I've created financial models and then have it reviewed by a hard-core CFO, sophisticated investor or similar kind of expert. This should be an iterative process with advisors and customers providing feedback on the product. Founder : Umm.
socalTECH
MAY 21, 2013
One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. How did what was a staid publisher of phone books become a hotbed of online talent? Our whole product and technology team is about 500 people. Louis and Atlanta.
Both Sides of the Table
MAY 1, 2014
The second is that the retailers were constrained by their high costs of local real estate and service staff relative to the costs of centralized warehouses where goods could be stacked high, sorted by robots, managed by RFIDs and then shipped via overnight to eager, cost-conscious customers across the US. 10x the experience.
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