Book Education Framework 
Startup Professionals Musings
MAY 21, 2022
The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free.
Startup Professionals Musings
JUNE 29, 2022
I see a good discussion of the relevant strengths and issues in a new book, “ The Unfair Advantage ,” by Ash Ali and Hasan Kubba. Here are the key elements of the strengths framework they have developed, with my own insights and experience added for your consideration: Money: the capital you have, or can easily raise.
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Startup Professionals Musings
AUGUST 24, 2019
The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. initials take on meaning as follows: Zealots, disciples, and influencers.
Startup Professionals Musings
MARCH 22, 2021
Laurence Capron and Will Mitchell explain why in their classic book, “ Build, Borrow, or Buy: Solving the Growth Dilemma.” I like their recommended framework for emerging firms, as well as large multinationals, to help build an optimal growth strategy for your company: Evaluate internal development versus external sourcing.
Startup Professionals Musings
SEPTEMBER 3, 2017
The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. initials take on meaning as follows: Zealots, disciples, and influencers.
Startup Professionals Musings
JANUARY 23, 2015
The case for zero paid media as the new marketing model was highlighted in a recent book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. initials take on meaning as follows: Zealots, disciples, and influencers.
Startup Professionals Musings
OCTOBER 20, 2013
The case for zero paid media as the new marketing model was highlighted in a new book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. initials take on meaning as follows: Zealots, disciples, and influencers.
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