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The new Berkus SMALL BUSINESS SUCCESS COLLECTION – eBooks and books

Berkonomics

Announcing EIGHT new mini-books and eBooks by Master Entrepreneur, Dave Berkus , just released by The Berkus Press. Covering important business growth subjects, these books are a must-have for you and your associates. Individual books from The Berkus Press by clicking HERE. Creating metrics. STARTING UP!

eBook 168
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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != End of story. What is the LTV?

Metrics 150
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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

And make sure to pick up a copy of his book. 3:35 The real entrepreneurs come out during a down economy. 19:30 A teachable moment for entrepreneurs: HAVE A HYPOTHESIS! 22:53 Eric’s book: The Lean Startup. 44:45 Telling an entrepreneur to focus is like telling a fat person to lose weight. 48:30 Vanity metrics.

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In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

We talked about how business school historically hasn’t positioned entrepreneurs well for success. I wrote about that before in a post about “ whether MBAs are necessary for entrepreneurs. His class reading lists could be a primer for any entrepreneur, not just MBAs. He spoke about ROCE (return on capital employed).

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Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

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Interview with Eric M. Jackson, CapLinked

socalTECH

Jackson, CEO and co-founder of CapLinked (www.caplinked.com), which is developing tools to help entrepreneurs and investors connect. Eric is an experienced entrepreneur, and was a very, very early employee at PayPal, where he was recruited by Peter Thiel. Jackson: It's actually two audiences, both the entrepreneur and investor.