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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

One of the most influential books of my career is The Innovator’s Dilemma by Clay Christensen. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. I haven’t read it.

Startup 376
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Ric Dragon, an expert in online marketing, in his classic book.

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The Benefits of Top-Down Thinking & Why it is Critical to Entrepreneurs

Both Sides of the Table

I bought the most popular book on the topic, “ The Mind of the Strategist &# by Kenichi Ohmae, who is ex McKinsey. I found this book very useful but still a little bit hard to implement. The book is expensive but for me personally this helped me enormously. I’m glad I read it though.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. If you publish a book, how do you get on the NY Times best seller list? Simply write a great book?

Marketing 379
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Ten Startup Tips From Amazon Founder, Jeff Bezos

InfoChachkie

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. Get Good Advice — And Ignore It (aka: Know When To Throw Away The Rule Book). From the start, Amazon had an audacious goal – to sell virtually every book online.

Tips 279
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How I Use Visualization to Drive Creativity

Both Sides of the Table

One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. All are known creativity drivers and are covered in the book mentioned above. My framework gives me a deeper understanding of the sector. For others they swear by music.

Writing 356
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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

We spent a bunch of time in the video talking about “disruption” as described by Clay Christensen in his seminal book, “The Innovator’s Dilemman” which I profiled here. 22:00 Mark’s book recommendation: American Pastoral by Philip Roth. I agree with him.