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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

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Ten Startup Tips From Amazon Founder, Jeff Bezos

InfoChachkie

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. Get Good Advice — And Ignore It (aka: Know When To Throw Away The Rule Book). From the start, Amazon had an audacious goal – to sell virtually every book online. Don’t Chase The Quick Buck.

Tips 279
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free.

Marketing 127
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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

A while back, I spotted a book for change management leaders in large organization, and I realized that many of the issues they face are the same as ones faced in every growing startup. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.

Startup 155
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Lead Developer to CTO at a Startup

SoCal CTO

What existing systems will we leverage, what programming languages, software development methodologies, web application frameworks, revision control systems, etc.? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? What technology research is required? Accounting?

CTO Coach 231
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Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted in a new book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. initials take on meaning as follows: Zealots, disciples, and influencers.

Media 101
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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted in a recent book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. initials take on meaning as follows: Zealots, disciples, and influencers.

Marketing 100