Remove Book Remove Framework Remove Metrics
article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free.

Marketing 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

A while back, I spotted a book for change management leaders in large organization, and I realized that many of the issues they face are the same as ones faced in every growing startup. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.

Startup 155
article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. initials take on meaning as follows: Zealots, disciples, and influencers.

Media 95
article thumbnail

5 Key Initiatives Define The Ultimate Startup Leader

Startup Professionals Musings

So I was happy to see Julia Tang Peters, in her classic book “ Pivot Points ,” tackle this issue. The world is full of high-achievers and high expectations, but without the proper framework for turning entrepreneurial determination into real leadership accomplishment, you risk going nowhere. Proactively sets metrics and track goals.

Startup 141
article thumbnail

8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials.

article thumbnail

How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. What's the new book about? Amos Schwartzfarb: The book is called Sell More Faster, the Ultimate Sales Playbook For Startups. That was four years ago.

Sales 113