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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Incorporate brand personality and voice.

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Ten Startup Tips From Amazon Founder, Jeff Bezos

InfoChachkie

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. Get Good Advice — And Ignore It (aka: Know When To Throw Away The Rule Book). From the start, Amazon had an audacious goal – to sell virtually every book online.

Tips 279
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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. We spent a bunch of time in the video talking about “disruption” as described by Clay Christensen in his seminal book, “The Innovator’s Dilemman” which I profiled here.

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

We had to develop whole frameworks of “middleware” to deal with this problem. One change in Google’s algorithm and whole businesses could be wiped out as chronicled in this excellent book by John Battelle called The Search. The costs of multi-platform development are too expensive. You need to log in to use it.

Web 355
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6 Tips For Combining Passion And Purpose To Stand Out

Startup Professionals Musings

For example, the handmade-item platform Etsy sponsors free entrepreneurship courses for underemployed and unemployed people, including assistance in setting up a store on Etsy, thus adding more artists and artisan sellers to their platform.

Tips 174
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How To Make The Most Of Your DNA As An Entrepreneur

Startup Professionals Musings

A few years ago, I first saw an interesting step in that direction via the classic book “ Entrepreneurial DNA ,” by Joe Abraham , with his assessment web site. His framework seems to be picking up some traction, and is already in use informally by several entrepreneurship platforms, universities, and even high school programs.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more.

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