Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Project the future.

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InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. February of 2001, Inc.

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Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. More important than finding a community, is creating one, with your blog and other social media engagement.

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Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? And make sure to pick up a copy of his book. 22:53 Eric’s book: The Lean Startup. 35:29 Why people use social media. 35:29 Why people use social media. Eric is so damn good. 34:00 Imvu.

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Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” With over 77% of the U.S.

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Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. I want this book to be the equal to How To Win Friends And Influence People, by Dale Carnegie.”.

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Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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socalTECH

AUGUST 9, 2011

Santa Barbara-based zuuka Group , the firm behind the iStoryTime line of mobile children's books, said today that it has raised $2M in a Series A investment round. The company said that the investment would go towards expansion into more mobile platforms, social media, and for new content partnerships.

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Both Sides of the Table

AUGUST 20, 2013

In today’s uber-connected, social media, everything-is-public, people tell you there’s killing it with these new features, investor & mentor whiplash – it’s hard to avoid the latest thing. Yet sadly most startups have “shiny object” obsessions. The new thing. The shiny object.

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Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Don’t just monitor – engage customers.

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Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. On JFDI (play on Just Do It) - Chamillionaire talked a lot about social media.

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socalTECH

AUGUST 23, 2013

In today''s uber-connected, social media, everything-is-public, people tell you there''s killing it with these new features, investor & mentor whiplash - it''s hard to avoid the latest thing. Or as Michael Lewis aptly called in this great book, " The New, New Thing " (continued.). The new thing. The shiny object.

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Startup Professionals Musings

FEBRUARY 26, 2022

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

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Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. That's really the core focus for us.

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socalTECH

JUNE 9, 2021

Santa Monica-based Luxury Travel Hackers said today that it has launched a new company, focused on helping the "mobile millennial" book "influencer-curated" trips via social media, with a seed funding. Size of the funding was not announced.

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Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Media Framework Social Media Metrics 95

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. This article originally appeared on TechCrunch. If you don’t like it hot, use less,” he said. “We don’t make mayonnaise here.” My own fascination with hot sauces began a few years ago.

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Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Work out of your home, and keep your own books. Social media facilitates marketing and sales.

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Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. One of these experts, David T. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

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Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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TechCrunch LA

MARCH 27, 2020

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services.

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Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. I saw some great insights on how to do it in a classic book, “ More is More ,” by Blake Morgan, a top thought leader and expert in this area.

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Startup Professionals Musings

DECEMBER 18, 2020

I just finished a new book, “ Unfiltered Marketing ,” by Stephen Denny and Paul Leinberger, which helped me put this digital communication transformation into perspective for all business owners. Customers these days are turned off by timeless safe messages, delivered repeatedly on traditional media.

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socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

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socalTECH

OCTOBER 11, 2018

Moonshots said the new fund will focus on seed stage deals, holding reserve capital for follow-on pro rata.

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Startup Professionals Musings

SEPTEMBER 16, 2020

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Add the extra mile to make the experience exceptional.

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Customer Custom Social Media Satisfaction 158

Both Sides of the Table

JANUARY 17, 2011

One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. All are known creativity drivers and are covered in the book mentioned above. How does social media on Facebook & Twitter change things? For others they swear by music.

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Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience. Marty Zwilling.

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Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.

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Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low.

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Tips Startup Social Media News 161

Both Sides of the Table

NOVEMBER 29, 2009

In another post I’ll talk about how PR has changed dramatically in the past 10 years or you can just read Brian Solis’s blog or buy his book on the subject. Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape.

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Both Sides of the Table

MARCH 22, 2010

I became quite good friends with a journalist at the Financial Times and eventually helped her as she wrote a book on the venture capital industry. It started socially. Tags: Entrepreneur Advice Sales & Marketing Advice Social Media Start-up Advice Startup Advice.

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Startup Professionals Musings

APRIL 2, 2022

Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his classic book “ What’s the Future of Business? ”. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. High-technology product startups, without customers, don’t make a business.

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Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. She is an expert in this area, with some great stories to tell.

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Social Media Media Summary Satisfaction 144