Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

APRIL 26, 2012

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

Berkonomics

JANUARY 13, 2010

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Metrics should be created by you and your managers to measure near real time progress for your enterprise. Positioning.

Metrics 159

Metrics Screening Email Customer 159

Startup Professionals Musings

AUGUST 23, 2023

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81

Metrics Demand Statistics Sample 81

Tech Zulu Event

MARCH 2, 2012

I mean it’s tough to carry a black leather book in todays “fashionable” tight jeans. Meet today’s “little black book,” an updated, digital book that keeps track of one’s most private affairs. I basically built the Little Black Book for myself.”

Mobile 82

Mobile eHarmony News Metrics 82

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Berkonomics

MAY 19, 2022

Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information. Don’t waste your email budget with ineffective communication or hidden offers. The post Are you really ready to examine your email open rates?

Email 156

Email Web Tips Metrics 156

Startup Professionals Musings

MAY 21, 2022

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. But startups need to remember that even zero paid media doesn’t mean that marketing is free.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

APRIL 21, 2023

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Set milestones and meet them. Ownership.

Coach 137

Coach Metrics Competition Ideas 137

Berkonomics

SEPTEMBER 1, 2022

Robert Greenleaf may have been the first to resurrect the concept in his book published in 1970. Elon Musk, who obsesses with metrics and constantly asks for employees to feed him their concerns but makes bold moves on his own. First, what is “servant leadership?”. It’s a term rooted in ancient philosophy.

Satisfaction 156

Satisfaction Metrics Resource Email 156

Startup Professionals Musings

FEBRUARY 6, 2021

A while back, I spotted a book for change management leaders in large organization, and I realized that many of the issues they face are the same as ones faced in every growing startup. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.

Startup 155

Startup Resource Metrics Technical Review 155

Startup Professionals Musings

JUNE 20, 2022

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. Changes in your organization’s core performance metrics. New unmet consumer or customer needs.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MAY 27, 2023

The new principles of engagement, as well as the dysfunctions of the old, are well illustrated in the insightful classic book, “ Why Are There Snowblowers in Miami? ” Focus on two or three pertinent metrics in any situation. Unbundle projects into smaller elements, and personalize the top couple of metrics for each team.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Let’s just be optimistic. Avoid the tendency to fix blame and look for excuses. Failure to learn.

Marketing 119

Marketing Metrics Demand Statistics 119

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

OCTOBER 22, 2022

Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Getting innovation to happen this regularly requires some real disciple and processes. by Patrick J.

Metrics 102

Metrics Startup Organization Demand 102

Startup Professionals Musings

DECEMBER 22, 2021

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Pick a single metric that is the focus for all growth. Focus on a few key principles is the key to success, and it takes discipline and determination to make this happen.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

JULY 25, 2020

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Set milestones and meet them. Ownership.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

APRIL 18, 2020

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Let’s just be optimistic. Avoid the tendency to fix blame and look for excuses. Failure to learn.

Metrics 157

Metrics Demand Statistics Sales 157

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

NOVEMBER 21, 2021

This topic was well addressed in the classic book, “ The Invisible Advantage: How to Create a Culture of Innovation ,” by Soren Kaplan, who lays out the key steps to assess, disrupt, and reshape the existing culture of a company to get more innovation. Decide what to measure and create metrics. You only get what you measure.

Development 135

Development Develop Startup Metrics 135

Startup Professionals Musings

MARCH 18, 2020

I found this reality addressed well in a new book, “ Fast Times ,” by McKinsey Partners Arun Arora, Peter Dahlstrom, Klemens Hjartar, and Florian Wunderlich. Other experts point that your employee improvement culture, sense of direction, personal purpose, and job satisfaction may be more important than any metrics.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

AUGUST 1, 2021

In his classic book on building a business, “ Traction: Get a Grip on Your Business ,” Gino Wickman, a similar experienced business consultant and developer of the Entrepreneurial Operating System (EOS), outlines five common frustrations that we both hear from entrepreneurs, as follows: You are the boss, but you don’t have control.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

JANUARY 25, 2023

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

MAY 30, 2022

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Sales 147

Sales Metrics Guide Startup 147

Berkonomics

AUGUST 7, 2014

Berkonomics books available at www.berkus.com. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? Adapt (again)!

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

FEBRUARY 1, 2023

The specifics have been highlighted well in a new book I just read, “ Work Here Now: Think Like a Human and Build a Powerhouse Workplace ,” by Melissa Swift at Mercer. Develop metrics to monitor work intensity. These metrics are also the best way to gauge when your team needs more help, and identifying strong and weak contributors.

Satisfaction 108

Satisfaction Metrics Competition Examples 108

socalTECH

DECEMBER 28, 2011

billion, according to the latest tracking by Internet metrics firm comScore. comScore said that the e-commerce spending for the first 56 days of the holiday season was helped by digital downloads of music, TV, movies, e-books, and apps. Online holiday sales this year were up 15 percent, hitting $35.3

Sales 145

Sales Metrics Commerce Content 145

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

JULY 4, 2021

More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. While his book goes well beyond controlling waste as an element of growth and success, I was struck by how relevant the waste points are for every startup and every small business.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

OCTOBER 31, 2022

If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni. Some people are very good as defining metrics, roll-out programs, and reward systems for marketing and sales programs. Assess your satisfaction and ability for this type of work.

Activity 108

Activity Satisfaction Metrics Startup 108