Book SEO Writing 
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. How do people drive SEO growth?
Both Sides of the Table
JANUARY 22, 2014
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Most VCs are book smart. In fact, book smart can be a negative. SEO marketing vs. social marketing. Smart is simply not a differentiator. Think of web vs. mobile. Traditional software vs. SaaS. It’s not you.
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InfoChachkie
JULY 23, 2012
Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We write blogs, we do music videos, we show up, we engage with people…we love our product. Write Your Own Playbook.
Both Sides of the Table
SEPTEMBER 14, 2010
Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. It’s sort of like having an Encyclopedic history book before just launching your product and seeing whether anybody uses it. Basically, I’m talking about being an angel leader and not follower.
Both Sides of the Table
MARCH 8, 2010
Blogging is an important way to build an audience and also drive SEO traffic. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months.
Startup Professionals Musings
AUGUST 9, 2018
In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. Highlighting the problem, and the solution, I just found a new book, “ Making Websites Win ,” by Dr. Karl Blanks and Ben Jesson. Usability problems kill conversions.
Tech Zulu Event
NOVEMBER 18, 2011
On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. A great example of a website displaying amazing social proof with client results is Killian’s Workshop for how to book commercials. Search Engine Optimization (SEO). Help a Reporter Out (HARO). Blogs and Forums.
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