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Break Media Launches New Site

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Los Angeles-based Break Media , which operates a number of web sites focused on the young male demographic, announced this morning that it has launched a new website, MadeMan.com. The new property will be managed by Break Media VP Jonathan Small. The new property will be managed by Break Media VP Jonathan Small.

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Break Taps Quantcast For Demographic Data

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Los Angeles-based Break Media , which operates a online network of web properties focused on men, announced this morning that it is teaming up with Quantcast to collect demographic information about its sites. The service will collect demographic data about who is viewing the firm's web videos.

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Break Develops Creative Lab

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Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Exact size of the new team was not disclosed by Break.

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