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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. I guess from there we had nowhere to go but down. Holy Shiitake !

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How to Get YouTube Views and Become a Professional Content Creator

Tech Zulu Event

People are doing it for the love, not to make money,” Larry Shapiro , Head of Talent at Full Screen. Jeffrey Harmon, CMO of Orapup , a company that primarily uses YouTube to market their brand, says to grow a YouTube channel distribution is key. For more tips from Harmon on how to market your video click here.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. Look at the top of your screen in the middle and you’ll see the Snapchat ghost. If you click it you are page at the “home screen” which is for you to take a photo or video. Open Snapchat.

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