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Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. Gordon Moore, co-founder of Intel, who got his PhD in Chemistry from Caltech, then went to co-found Fairchild Semiconductor, and built Intel from an initial $2.5

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MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click.

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OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Both graduates of one of the most premier science institutions in the United States: Caltech. What Do We See From the Road Ahead?

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