socalTECH

SEPTEMBER 10, 2008

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.

Zag 133

Zag Truecar CarsDirect Arcturus 133

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. It is the most accurate data out there that you can use to carry into a dealership and negotiate on price. Company plans to use the capital to build out sales and marketing and r&d. -a

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

OCTOBER 6, 2008

Zag has developed a software product which allows users to fully configure and price cars for car buying programs and affinity groups; the firm's software is already being used by a number of other AAA clubs. Zag has now signed up 14 AAA motor clubs, and also provides its technology to Capital One Auto Finance, Overstock.com, and other sites.

Zag 100

Zag CarsDirect Arcturus GRP Partners 100

socalTECH

JUNE 17, 2009

Yesterday, Santa Monica-based SharesPost (www.sharespost.com) launched a new service of particular interest to the venture capital and high tech startup market, a new, online service which facilitates the buying and selling of private company stock. We co-founded Zag together, and I was the COO of CarsDirect.

Startup 124

Startup Zag Venture Capital Equity 124