Capital CitySearch Paid Search 
Tech.Co
MARCH 5, 2015
The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market. CitySearch, now a part of IAC, established the category of local online community directories.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? If it worked in the Yellow Pages, why not on the Internet? Shopping.com.
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