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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. million last year, is among hair businesses aimed at women and people of color, like Rebundle , Morado and theCut , attracting venture capital dollars. The company, which raised $1.7

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SUN Plans New Scooter For Crowded On Demand Scooter Market

socalTECH

Is there room on your curb for (yet another) on-demand scooter company? SUN said its new custom shared scooter has 10 inch, solid tires, 30 percent better battery capacity than what it's using now, and "all new technology" compared to its existing scooters, and is far more durable. SUN did not say how many scooters it has deployed.

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5 Keys To Capitalizing On Nondisruptive Business Growth

Startup Professionals Musings

If you are one of these, you may be missing win-win opportunities to incrementally expand existing markets, create new ones enabled by new technologies, or do good for society in this new age. Begin with a perspective on improving the current market reality without needing to disrupt what is. Don’t confuse the means with the ends.

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Wrench’s on-demand vehicle repair and maintenance service picks up $20 million

TechCrunch LA

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. The company’s round was led by Vulcan Capital with additional participation from Madrona Venture Group, Tenaya Capital and Marubeni Corp.

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Huntington Capital Boosts Custom Products Manufacturer

socalTECH

San Diego-based Huntington Capital , a provider of mezzanine capital provider to lower middle market companies, is backing a Seattle manufacturer of custom photo books and other printed products. Tags: huntington capital venture automated photo books.

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Cyber insurance startup At-Bay raises $34M Series C, adds M12 as a new investor

TechCrunch LA

The round was led by Qumra Capital, a new investor. Microsoft’s venture fund M12, also a new investor, participated in the round alongside Acrew Capital, Khosla Ventures, Lightspeed Venture Partners, Munich Re Ventures, and Israeli entrepreneur Shlomo Kramer, who co-founded security firms Check Point and Imperva.

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