Startup Professionals Musings

MAY 22, 2023

If you are one of these, you may be missing win-win opportunities to incrementally expand existing markets, create new ones enabled by new technologies, or do good for society in this new age. Begin with a perspective on improving the current market reality without needing to disrupt what is. Don’t confuse the means with the ends.

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Capital Netflix Resource Customer 142

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Capitalize on the multiplier moment. These decisive moments, and how to respond, are outlined in Robert H.

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socalTECH

JULY 8, 2021

Los Angeles-based private equity investor Diversis Capital Partners has made a "significant" growth investment in Toronto-based Adlib, a developer of software used for structuring data. The company says its customers include B2B brands and Fortune 1000 customers. Size of that investment was not announced.

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Both Sides of the Table

JULY 9, 2013

You know exactly when you want to sell to this customer and presumably it’s this quarter! And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. Which customers to target: Elephants, Deer or Rabbits ? ” Hand this deal over to marketing to nurture for you.

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Customer Custom Marketing Newsletter 324

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. It has so far raised around $9 million in funding from investors including IDG, Sequoia Capital China and, most recently, Baidu Ventures.

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Generative AI Marketing Artificial Inteligence Template 182

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Customer Custom Sales Social Media 136

Berkonomics

OCTOBER 31, 2024

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. Are you ahead or behind the market with your product or service? Third: Management risk.

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Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

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Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Examples Startup Customer 170

socalTECH

JANUARY 5, 2021

San Barbara-based HG Insights, which provides information on technology installations, IT spend, and related areas, has received an investment from private equity investment firm Riverwood Capital. Size of the investment--which the companies said was a "significant growth investment"--was not announced.

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Both Sides of the Table

JULY 26, 2010

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company.

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TechCrunch LA

JULY 9, 2019

“There is an increasingly advantageous global marketplace available with highly trained practitioners offering quality healthcare solutions at affordable prices and, although medical and dental tourism is a safe and cost-efficient solution, the current market is extremely fragmented and challenging to navigate.

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Customer Custom Training Los Angeles 225

socalTECH

MARCH 14, 2018

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model? How does customer service tie into all of this?

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Both Sides of the Table

OCTOBER 11, 2016

It’s easy to think the role of a VC is to have strong opinions about markets, trends, tech dynamics and so forth. Fundamentally venture capital is about human capital. But Gregg stayed and grew and took on more responsibilities and became a senior member of Salesforce’s Marketing Cloud team. I don’t think this is the job.

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Startup Professionals Musings

JULY 12, 2023

examines and analyses this entrepreneurial revolution to reveal critical lessons every Gen-Y entrepreneur and marketer must learn. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Viral marketing campaigns to lure new customers will cost you big money.

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socalTECH

AUGUST 1, 2018

Los Angeles-based SteelHouse , which develops online retargeting and advertising software, has named Rory Mitchell as Chief Customer Officer (CCO) at the company. According to SteelHouse, Mitchell has over 17 years of experience in the area, and was previously at Experian Marketing Services. READ MORE>>.

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Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Capitalize on territory the competition has not penetrated.

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Marketing Technical Review Startup Resource 125

Startup Professionals Musings

AUGUST 1, 2022

Your character, as a business leader, will determine your perceived reputation by peers in business, team members, and customers. Build positive psychological capital to sustain your business. Without a store of this psychological capital, your performance and leadership will wane, and your satisfaction will dwindle.

Capital 114

Capital Coach Satisfaction Ideas 114

socalTECH

JULY 22, 2010

San Diego-based Huntington Capital , a provider of mezzanine capital provider to lower middle market companies, is backing a Seattle manufacturer of custom photo books and other printed products. Tags: huntington capital venture automated photo books.

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Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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Customer Custom Satisfaction Examples 133

socalTECH

AUGUST 13, 2019

Los Angeles-based venture investor March Capital is the lead investor in a $51M, Series C funding round for Uniphore , which also included Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, and others. March Capital's investment in Uniphore was led by Sumant Mandal.

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Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Capitalize on the multiplier moment. These decisive moments, and how to respond, are outlined in Robert H.

Customer 124

Customer Custom Startup Course 124

socalTECH

OCTOBER 14, 2014

Los Angeles-based Speakr , which provide social influence marketing to brands, said today that it has raised $2.9M The company says it has run more than 1,000 social influence campaigns for such customers as Microsoft, Kia, Corona, and Samsung, as well as many movie studios. in a seed funding round. Speakr is led by Marco Hansell.

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Marketing Seed Funding Venture Capital Tool 190

socalTECH

DECEMBER 13, 2021

According to the company, if approved, the deal will make Dave a publicly traded company on the Nasdaq Global Market, trading under the ticker symbol DAVE. The app developer says it helps customers budget, avoid overdraft fees, find work and build credit. Dave is led by CEO Jason Wilk. Dave is led by CEO Jason Wilk.

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Marketing Acquisition Research Los Angeles 113

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. You may be getting killed today by customer expectations you never worried about just a few years ago.

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Marketing Social Media Metrics Customer 162

socalTECH

JULY 12, 2018

Santa Monica-based private equity investor Clearlake Capital said this morning that it has sold one of its portfolio companies, Pomeroy Group Holdings , to an affiliate of Getronics Group. Pomeroy provided information technology services, including managed services, to the middle market and enterprise customers. READ MORE>>.

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Capital Santa Monica Equity Acquisition 113

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). This is not a typical, venture capital investment. Those $60M rounds really don't fit the venture capital model.

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Startup Professionals Musings

MARCH 5, 2021

In today’s fast-paced world, that means recognizing early and capitalizing on the changes that are bringing many big companies to their knees, before that company is yours. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line.

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Marketing Startup Entrepreneur Social Media 135

Both Sides of the Table

DECEMBER 11, 2022

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? People were building.

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Venture Capital Startup Marketing Pricing 466

Both Sides of the Table

MAY 23, 2012

Many observers of the venture capital industry have questioned whether its best days are behind it. Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. This article originally ran on PEHub.

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Venture Capital Capital Technical Review Startup 347

socalTECH

MAY 14, 2014

Santa Monica-based private equity investor Clearlake Capital Group said this morning that it is in an agreement to acquire ConvergeOne , a Minnesota-based provider of communications and managed services to the enterprise market. ConvergeOne is based in Eagan, MN, and has around 4,100 customers. READ MORE>>.

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Capital Santa Monica Equity Invest 138

Startup Professionals Musings

AUGUST 27, 2022

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. Hunter franchisees move on quickly, or end up owning the entire franchise system.

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Entrepreneur Marketing News Slides 124

socalTECH

AUGUST 8, 2019

SUN said its new custom shared scooter has 10 inch, solid tires, 30 percent better battery capacity than what it's using now, and "all new technology" compared to its existing scooters, and is far more durable. The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market.

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Demand Marketing San Diego Los Angeles 124

TechCrunch LA

AUGUST 18, 2022

and Europe, today announced that it has raised $65 million, with $50 million of those as a Series B funding round co-led by Albacore Capital Group and $15 million in convertible notes. Expa and Keyframe Capital, as well as new investor Capital One Ventures also participated in this route. In the U.S., In the U.S.,

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Los Angeles Capital Customer Custom 255

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. The company said the funding came from DN Capital, and will go towards international expansion in Europe. SHIFT said it has now raised $14M in funding. READ MORE>>.

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Tool Marketing Santa Monica Advertising 174

socalTECH

MAY 29, 2015

Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. Financial impact of the win was not announced. READ MORE>>.

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Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Customer 100

Customer Custom Social Media Training 100