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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Customer 172
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Qualaroo Launches New Product, Helps Convert Web Visitors

socalTECH

Qualaroo , a developer of website conversion and analytics software which helps web businesses improve the experience and conversion of their visitors, has launched a new product. qualaroo website visitor conversion analytics survey convert customers analysis' The company--which is backed by $5.5M The company--which is backed by $5.5M

Web 203
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This Week in Venture Capital – Episode 3

Both Sides of the Table

Investors: Foundation Capital (lead), with existing investors: Morgenthaler Ventures, Norwest Venture Partners, Canaan Partners. Investors: FirstMark Capital (Amish Jani)(lead), with existing investors: Accel Partners, Bessemer Venture Partners, First Round Capital, Reid Hoffman. Online peer-to-peer lending. 14.7mm in Series D.

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Conscious Capitalism Drives Winning Businesses Today

Startup Professionals Musings

Unfortunately, some are so focused on this principle that they forget that every business, even nonprofits, have to practice the basic principles of capitalism (build a business model to make money) to cover their costs to do good things another day. You can find dozens more on the Conscious Capitalism web site.

Capital 57
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Retention Science Debuts Retention Score

socalTECH

The score allows online stores to see, at a glance, what their performance is with customer retention. Retention Science said its new score helps businesses predict customers are likely to churn or unsubscribe, and also provides campaign recommendations that the business can take actions on to improve its customer retention.

Commerce 242
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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. Bill Gross is the man responsible for the overwhelming amount of monetization on the web. Overture never built the destination site to monetize from. High Profile Deal of the Week: 1. This is “Adsense for Twitter.” In fact, it is Overture 2.0.

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Startups Can Be Socially Mindful And Still Make Money

Startup Professionals Musings

Unfortunately, some are so focused on this principle that they forget that every business, even nonprofits, have to practice the basic principles of capitalism (build a business model to make money) to cover their costs to do good things another day. You can find dozens more on the Conscious Capitalism web site.

Startup 92