Capital Resource Sales SEM 
Startup Professionals Musings
APRIL 4, 2015
Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Companies have to communicate, rather than just pontificate.
Both Sides of the Table
APRIL 26, 2016
= profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). It’s funny how scarcity of capital can focus one’s mind. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.
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Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.
InfoChachkie
DECEMBER 2, 2009
Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc.
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. billion in sales and thus controls less than 10% of the market. It would take 2 years to catch up but believe me they have the capital to do so. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Choose that market.
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