Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Case Study 125

Case Study Platform Yahoo Social Media 125

Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Sales Startup Lessons'

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

SEPTEMBER 5, 2020

They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. Narrow your focus through specific case studies and quantify value and results. The best strategy here is to not to over-react or be defensive, and highlight specific value to customers.

Ideas 126

Ideas Case Study Mobile Resource 126

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

DECEMBER 11, 2015

They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. Smart investors, competitors and smart customers, will listen and watch carefully as you position your new offering. Use real case studies and customer feedback.

Capital 63

Capital Competition Case Study Patents 63

Tech Zulu Event

MAY 7, 2014

As Dave McClure, founder of 500 Startups quoted from the Economist puts it… “I’d rather get $100,000 and be a case study than pay $100,000 to read case studies.” It’s a new way to think “business” school.

Startup 74

Startup Case Study Study Screening 74

Startup Professionals Musings

NOVEMBER 26, 2014

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works.

Marketing 101

Marketing Startup Case Study Resource 101

Both Sides of the Table

JANUARY 11, 2014

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

OCTOBER 19, 2018

They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. Narrow your focus through specific case studies and quantify value and results. The best strategy here is to not to over-react or be defensive, and highlight specific value to customers.

Ideas 67

Ideas Case Study Mobile Resource 67

Startup Professionals Musings

SEPTEMBER 30, 2016

They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. Narrow your focus through specific case studies and quantify value and results. The best strategy here is to not to over-react or be defensive, and highlight specific value to customers.

Ideas 92

Ideas Case Study Mobile Resource 92

Startup Professionals Musings

JUNE 27, 2015

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Startup Professionals Musings

DECEMBER 19, 2015

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works.

Marketing 56

Marketing Case Study Resource Social Media 56

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.

Outsource Development 150

Outsource Development Startup Customer Custom 150

InfoChachkie

OCTOBER 20, 2014

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. Apeel Sciences - Founded in 2012, after winning $10,000 at UCSB’s New Venture Competition, the company closed $1.25M in funding during 2013.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Startup Professionals Musings

JANUARY 3, 2018

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Startup 61

Startup Case Study Platform Yahoo 61

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates.

Startup 248

Startup Venture Capital Conference Social Media 248

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. Who do you view as your biggest competition? You’re right. Work hard to get the right people on your team.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

AUGUST 13, 2010

Stop Listening to Your Customers. A common assumption among startup entrepreneurs is that listening to potential customers is the best. Entrepreneurism / Monetization Customers, research, startups. . The most underrated asset of any business is its enthusiasts- those customers and clients who buy th.

Guide 69

Guide Startup Venture Capital Entrepreneur 69