Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

SEPTEMBER 13, 2023

I like his summary of the challenges involved, real case studies, and especially his recommended building blocks to a culture of perpetual innovation in any company: Extract and instill a long-term vision in your team. Your people on the customer front lines have the input you need on institutional changes required.

Case Study 117

Case Study Outsource Development Outsource Customer 117

Southern California Edison Blog

SEPTEMBER 11, 2017

As new clients partner with us and we continue to expand our extensive fiber optic network infrastructure, it is time to refresh our brand in a way that emphasizes our mission, successes and outstanding customer-focus. As part of our customer-oriented approach to business, we are also joining social media!

Customer 45

Customer Custom Southern California Case Study 45

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

OCTOBER 13, 2023

In my search for guidance on modern business leadership studies, both scientific and actual case studies, I was impressed with a new book, “ Head and Heart: The Art of Modern Leadership ,” by Dr. Kirstin Ferguson. Develop self-awareness of your triggers. Enhance capability by helping others grow.

Case Study 112

Case Study Study Startup Examples 112

Both Sides of the Table

MARCH 21, 2013

This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Minimize Any Custom Work That Will Not Feed Back Into Your R&D. While I’d like to say that you should never do custom work that changes the scope of your product that’s not wholly realistic.

Software Review 321

Software Review Software Services Company 321

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Look for validation from your mainstream customers.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

FEBRUARY 20, 2017

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Activity 164

Activity Conference Press Case Study 164

Tech Zulu Event

MAY 7, 2014

As Dave McClure, founder of 500 Startups quoted from the Economist puts it… “I’d rather get $100,000 and be a case study than pay $100,000 to read case studies.” Business Culture Development Entrepreneurship Events Startups 500 Startups accerators startups Demo Day silicon valley'

Startup 74

Startup Case Study Study Screening 74

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. I love that saying.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.

Outsource Development 150

Outsource Development Startup Customer Custom 150

socalTECH

DECEMBER 1, 2009

During this high-level event, Top Brand Marketers, Agency Executives, Publishers, and App Developers will come together to discuss and explore how brands can harness the power of the billion dollar app boom. It will change the way you thinkand the way you connect with your customers." - Chris Cunningham, CEO / Co-Founder, Appssavvy.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Tech Zulu Event

AUGUST 15, 2011

Matthew’s passion is partnering with brands to help build community, optimize operations, and develop a strong digital strategy. Garth Holsinger, VP of Global Sales and Business Development, Klout. Garth will speak about successes in partner development, using case studies from his experience at Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. We spend a lot of time listening to our customers and working with them to build the right solutions.

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

MARCH 2, 2015

I especially enjoyed this course because it afforded me with the opportunity to discuss ethical dilemmas raised in case studies involving real companies. In my New Venture Creation class, students must develop a business proposal by speaking with potential customers, competitors, investors and suppliers.

Entrepreneur 100

Entrepreneur Class Course Case Study 100

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

MAY 2, 2011

For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. For a complete list of confirmed business talk speakers visit the website at: [link].

Software Review 73

Software Review Case Study Startup Technical Review 73

Tech Zulu Event

MARCH 7, 2010

Presenter: Patrick Mork, VP of Marketing, GetJar 10:45am: Redefining A Cluttered App Market: Brand marketers and media companies are rushing to develop apps, since they seem to be a buzzworthy, foolproof way to deliver content and advertising to consumers on-the-go. Jennifer Byrne, Director of Business Development, Verizon.

Mobile 40

Mobile Media Case Study Advertising 40

socalTECH

AUGUST 26, 2016

That allows our customers in e-commerce to be able to take a single item, or one or two from the shelf for delivery to customers. What we have developed, is a robot who is cable of doing that work, which enables most of our customers to grow their businesses faster and fulfill more orders.

Artificial Inteligence 100

Artificial Inteligence Commerce Startup USC 100

Xconomy

JUNE 23, 2016

At their annual developer conferences, Google I/O, held last month, and Apple’s WWDC, last week they both announced updates to their development platforms. Customer experience is a high priority for both companies. Two customer-focused announcements stood out: the reviews API and the customer case studies.

Artificial Inteligence 55

Artificial Inteligence Google Software Review Case Study 55

InfoChachkie

OCTOBER 20, 2014

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. Derived from uneaten plant material, the company has developed an invisible "peel" that significantly improves produce quality and shelf life.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

socalTECH

MARCH 17, 2009

has done is give you easy access to a domain, for free, and given you enormously valuable software that you can use for free, and which allow you to use the services you've been part of, invested in developing identities on, and allows you to create and promote that identity in a.mp Rob Farrow: The average user is a great case study for us.

Social Network 147

Social Network San Diego Sites Startup 147

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping process, product development, Prototyping. . Bootstrapping development, team management. . Your Web Developer Thinks You're an Idiot. Bootstrapping development, Startup, Website content. . Bootstrapping development, minimum viable product, startups. . Stop Listening to Your Customers.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

SoCal CTO

JANUARY 5, 2011

First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -

Startup 378

Startup Venture Capital Blogging CTO Coach 378