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Expanding Business with Social Media

SoCal Tech Calendar

Tuesday, July 21, 2009 -- Expanding Business with Social Media. Social media is rapidly changing the way companies do business. See [link] (more).

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

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Top Notch Panelists Secured for SMCLA’s “Social Media for B2B”

Tech Zulu Event

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I'd rather invest time investing in social media to drive traffic to our site.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Provide relevant case studies illustrating your results.

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How to Leverage the Voice of the Customer

SoCal Tech Calendar

Learn how to analyze customer feedback to positively impact your CRM marketing. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. Friday, December 4, 2009 -- The Marketing SIG Presents. Let Them Complainand#8232;!

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