Both Sides of the Table

DECEMBER 17, 2013

Clearly in an enterprise customer this is unlikely. “We don’t have budget for that this year” “I don’t believe in social media advertising.” Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Custom Customer 134

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. Putting customers first. Legendary customer support. They’re deep into Customer Development ,” he said. Innovative.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

DECEMBER 1, 2009

The Dollars and Sense of Apps as Commerce Build vs. Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Provide relevant case studies illustrating your results.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Case Study 125

Case Study Platform Yahoo Social Media 125

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

NOVEMBER 26, 2014

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works.

Marketing 101

Marketing Startup Case Study Resource 101

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. His firm works to infuse projects with the management, social and production assistance needed to break away from the pack. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

JUNE 27, 2015

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Southern California Edison Blog

SEPTEMBER 11, 2017

As new clients partner with us and we continue to expand our extensive fiber optic network infrastructure, it is time to refresh our brand in a way that emphasizes our mission, successes and outstanding customer-focus. As part of our customer-oriented approach to business, we are also joining social media!

Customer 45

Customer Custom Southern California Case Study 45

Tech Zulu Event

AUGUST 21, 2013

To immerse themselves in the culture where their potential customers are actively involved = YouTube. Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. You can read more about the Orabrush case study here. If they are gonna be there we want to be there as well.”.

Conference 99

Conference Hollywood eHow Content 99

Startup Professionals Musings

JANUARY 3, 2018

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Startup 61

Startup Case Study Platform Yahoo 61

Startup Professionals Musings

DECEMBER 19, 2015

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works.

Marketing 56

Marketing Case Study Resource Social Media 56

Tech Zulu Event

NOVEMBER 11, 2011

So getting back to my non-techie friends, when you set up your Posterous go ahead and create a “custom domain name”. You can hear their story in the Kajabi case studies. But you already know that if you understand tech don’t you. They make it easy to purchase a domain from their site.

Blogging 83

Blogging Email Writing Sites 83

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping Marketing Strategy, social media marketing, web applications. . Stop Listening to Your Customers. A common assumption among startup entrepreneurs is that listening to potential customers is the best. Entrepreneurism / Monetization Customers, research, startups. . Entrepreneurism / Monetization.

Guide 69

Guide Startup Venture Capital Entrepreneur 69