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I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent casestudy and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering.
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer casestudies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Some might be from banner ads and others may arise from an email campaign. .
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