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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Can you create a great customer case study?

Berkonomics

The case study: the best way to reach your target. And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. Entering the “age of recommendation.”.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

We will have to build (or buy) technology in this area.” The thing is … what I see many sales execs do is burn up countless hours on mid-level campaigns that get torpedoed when the go up the organization due to lack of budget, a desire to own that core IP or other more pressing organization priorities.

Sales 375
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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. Rather, entrepreneurs' frustrations are often due to an incongruence between an MBA's expectations versus the value they can deliver to a startup. As I stated in my Quora answer, "hate" is the wrong word.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies.

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UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

According to a recent Forbes article , UC Santa Barbara''s Technology Management Program offers students a superior startup education over the University of Pennsylvania (home of Wharton), as well Harvard, Northwestern and even its acclaimed southern neighbor, the University of Southern California. Want to be an entrepreneur? Techpreneurs.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. So the early part of a technology company is about finding your hard core group of early adopters and making them passionate about your products.

Marketing 294