Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City].
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