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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

If you’ve been following the press about VC funds you’ll know this is no small feat. Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. Well, the venture capital industry has changed a lot in the past 20 years … and we have too. See what we did there?

Funding 343
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. Think about venture capital. Those that were around 30+ years ago never had to think about branding – there were hardly any other VCs. IA Ventures – Roger Ehrenberg was doing angel investing before he became a VC.

Startup 304
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Dreamscape Immersive Raises $30M

socalTECH

The funding included investments from Nickelodeon, Majid Al Futtaim, VRSense Solutions Limited, and Image Nation Abu Dhabi along with Bold Capital Partners, 21st Century Fox, and Warner Bros. The company said it is hoping top open up its first location at the Westfield Century City Mall sometime next year.

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Want to Start a Technology Company in LA?

Both Sides of the Table

But we have a great city for building technology companies. Funding is different – In Silicon Valley you have mega venture capital funds and many of them. LA generally doesn’t have an appetite for this kind of investment at early stages. LA investors are more pragmatic.

Companies 290