Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. Here’s a short list that are decidedly East of the 405 freeway (i.e. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City].
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