CIO CitySearch Writing 
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. North of the 101].
Both Sides of the Table
FEBRUARY 15, 2011
That’s convenience when your VC is hoping to write the next $20 million check. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars.
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