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He is also an advisor to multiple startups and regular speaker at conferences like SMX, SXSW Interactive, and PubCon. After working as an engineer for Apple, Sun Microsystems, Marimba, and other Silicon Valley titans, Van launched four new technology companies, the latest of which is GroupPrice.com. Van Jepson, CEO/Founder, GroupPrice.
He eventually founded and sold consumer health firm ViSalus to a public company and is now back making investments, in technology companies, as a venture capitalist here at Los Angeles-based HashtagOne (www.hashtagone.com). As a result, I really saw Visalus as a technology company. I know all of that.
Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on current results, rather than using it to evolve the business strategy and direction. Be sure to get multiple views of insights and implications from advisors that you trust.
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